What is Custom Framing

“Custom framing preserves your art work for a lifetime. A well designed custom frame houses your special memories against the elements of air, light and moisture. Your frame can reflect your interior design, allowing seamless integration with your home decor to make a statement on your wall. A well designed custom frame will showcase your art to the point of perfection.”
Jen Hutchison, Designer Coastal Framing and Design.

The benefits of custom framing over an off-the-shelf frame:

  • A custom frame can be designed perfectly to suit your artwork. The size is right and your art work fits the frame perfectly.
  • A custom frame preserves your valued art work against the elements, such as air, mould, dust and light.
  • A well designed custom frame decorates your interior spaces. It is in itself, a piece of custom furniture for your wall. It holds and protects your story, your art work and showcases your personality.
  • All of our custom frames are crafted from high-quality materials to make an impact and last a lifetime. From brainstorming an initial design concept through to producing the final product, we love bringing the best out of your art work so you can enjoy it on your wall.
  • Our custom frames allow you to select from options that enhance our coastal region. These include Hampton, Coastal, Industrial coastal, Scandinavian, coastal farmhouse, vintage and many more interior design trends.


Our Process

Types of Framing to suit your budget

Our custom frames offer you choices that enhance our coastal environment.  We specialise in modern, interior design trends offering a range of framing options.  Your budget is considered in all aspect of our framing fr0m entry level to conservation framing.

Entry Level
Custom Framing

This has minimal styling whilst protecting your art work against elements such as air, mould and light.

This style of framing offers a solution for those who are requiring a simple, quality custom frame for their home.  It involves selecting an inexpensive frame, glass and matting if required. Ideal for posters, movie posters, commercial prints and photos.

Preservation Framing

Here we offer a wider selection of designer options.  Your frame can be as simple, or as ornate as you like but still incorporates quality, archival products.

Work with our designers to select mat boards, frames and glass to suit your purpose and style. Options include textured mat boards, small fillets and designer mouldings. Perfect for refurbishing your old art works and bringing them back to life with a modern look. Limited Edition Prints and quality decorative art pieces for a more formal look in your home.


High end custom framing provides maximum, lifelong protection against the elements of air, moisture, light and mould.

We use archival, cotton rag matting, the art sits away from all products, the glass is museum or of conservation quality.

This style of framing is for conserving those things that you want to keep in original condition for generations to come, such as family heirlooms, old photographs, needleworks, precious art and memorabilia.  One of the most important aspec



Coastal Framing and Design