What is Custom Framing

“Custom framing preserves your art work for a lifetime as it houses your special memories against the elements of air, light and moisture. Your frame can reflect your interior design, allowing seamless integration or, if you prefer, a statement on the wall. A well designed custom frame will showcase your art to the point of perfection.”

Jen Hutchison, Designer Coastal Framing and Design.

The benefits of custom framing over an off-the-shelf frame is that it

can be designed perfectly to suit your artwork. The size is right and your art work fits the frame perfectly.

preserves your valued art work against the elements, such as air, mould, dust and light.

decorates your interior spaces. A custom frame is a piece of custom furniture for your wall. It holds and protects. your story, your art work, your personality. It is a completely unique and custom product. We believe the perfect frame should enhance your artwork or keepsake without distracting from it.

is crafted from high-quality materials to make an impact and last a lifetime. From brainstorming an initial design concept through to producing the final product, we love bringing the best out of your work.

Our Process

Types of Framing to suit your budget

We offer three levels of custom framing to suit your budget and suit the art work being framed. We offer entry level, a designer level and a fully conservation level of custom framing.

Entry Level
Custom Framing

This has minimal styling whilst protecting your art work against elements such as air, mould and light.

This style of framing offers a solution for those who are requiring a simple, quality custom frame for their home.  It involves selecting an inexpensive frame, glass and matting if required. Ideal for posters, movie posters, commercial prints and photos.

Preservation Framing

Here we offer a wider selection of designer options.  Your frame can be as simple, or as ornate as you like.

Work with our designers to select mat boards, frames and glass to suit your purpose and style. Options include textured mat boards, small fillets and designer mouldings which include the new Bellini range.


High end custom framing provides maximum, lifelong protection against the elements of air, moisture, light and mould.

We use archival, cotton rag matting, the art sits away from all products, the glass is museum or of conservation quality.

This style of framing is for conserving those things that you want to keep in original condition for generations to come, such as family heirlooms, old photographs, needleworks, precious art and memorabilia.  One of the most important aspec



Coastal Framing and Design